Influencers

Apuntes de la conferencia Cultura Social Media '18

Apuntes de la conferencia Cultura Social Media '18

La desinformación y la propaganda computacional están desafiando a los sistemas democráticos; mientras que las nuevas formas de trabajo que surgen como resultado de la producción, circulación y monetización de contenidos online por parte de creadores aficionados y profesionales, están redefiniendo la organización de la industria de medios y del entretenimiento. Estos fueron los temas analizados en la conferencia Cultura Social Media ’18, organizada por el laboratorio de ideas e investigaciones de la Escuela de Comunicaciones y Periodismo. Los estudios y análisis que se presentaron como parte de la actividad fueron compilados en el texto “Apuntes de la conferencia Cultura Social Media ‘18” que se puede descargar desde aquí.

CFP: Consumption, Branding and Digital Communication

CFP: Consumption, Branding and Digital Communication

Number 42 of Cuadernos.info will focus on Consumption, branding and digital communication. We invite researchers and academics to send us their contributions on this subject. 

What role do consumers and their digital communications play in the creation of needs around goods and services coming from different industries (e.g.: fashion, music, games, media, design)? How do these digital technologies and practices contribute to the formation –and reproduction– of markets around goods and services? What are the identities and knowledge developed by these consumers? What kind of economic relationships do they build with the world of branding and advertising? How does the industry built around content creation in online social media works and what characteristics does it have?

This edition aims to bring together different works that explore, describe and analyze –from different theories and methods– how the industry configures itself around the content generated by audiences in online social media, specifically, regarding the practices deployed in digital platforms by the consumers around goods and services, as well as the branding and self-branding strategies developed by "bloggers", "instagrammers", "influencers" and "Youtubers" when generating value for themselves and the goods they promote.